Applicability

This guideline applies to all users, resellers, sub-resellers and end-user/clients using Wabotick services, including WhatsApp Cloud API, chatbots, broadcasts and automation workflows.

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✅ DO’s (Mandatory Best Practices)

1. User Consent & Opt-In

• Send messages only to users who have explicitly opted in
• Maintain proof of opt-in (website forms, WhatsApp keyword opt-ins, CRM logs, etc.)
• Clearly mention the business name in the first message

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2. Message Quality & Frequency

• Keep message frequency reasonable (avoid repeated follow-ups)
• Respect customer time and engagement patterns
• Stop messaging users who block or report your number

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3. Template Compliance

• Use META-approved templates only
• Ensure templates are:
  • Clear
  • Non-misleading
  • Business-relevant
• Get all new templates approved before use

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4. Content Responsibility

• Use content related only to your registered business
• Share accurate information, pricing, and offers
• Ensure creatives, links, and landing pages are genuine and safe

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5. Reseller Responsibilities

• Educate clients about META rules before onboarding
• Do not promise “guaranteed delivery”, “no ban”, or “unlimited messaging”
• Escalate compliance doubts to Wabotick support before execution

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❌ DON’Ts (Strictly Prohibited)

1. No Spam or Cold Messaging

• ❌ No purchased, scraped, or third-party databases
• ❌ No cold marketing without opt-in
• ❌ No mass promotional blasting

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2. No META Policy Violations

• ❌ No fake offers, urgency scams, or misleading CTAs
• ❌ No adult, gambling, crypto, illegal, or restricted content
• ❌ No impersonation of brands, banks, or government bodies

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3. No Abuse of Automation

• ❌ No high-frequency loops or forced replies
• ❌ No auto-messaging users repeatedly after no response
• ❌ No attempts to bypass META limits or quality ratings

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4. No Account Manipulation

• ❌ No multiple WABA accounts to avoid limits
• ❌ No number rotation to escape bans
• ❌ No reselling access without authorization

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5. No Blame Shifting

• ❌ Do not blame Wabotick for META actions caused by:
  • Client misuse
  • Policy violations
  • Poor message quality
  • User complaints or blocks

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META Ban & Limitation Disclaimer

(Mandatory – Client & Reseller Acknowledgement)

Important Notice Regarding META (WhatsApp) Enforcement

Meta Platforms independently controls and enforces all rules related to:

• WhatsApp Business API
• Message quality rating
• Account limits, restrictions, and bans

Therefore:

• Wabotick does NOT control:
  • WhatsApp bans
  • Number suspensions
  • Quality rating drops
  • Account restrictions
• Any action taken by META due to:
  • Spam complaints
  • Policy violations
  • Poor engagement
  • Abusive messaging behavior

is solely the responsibility of the client or reseller.

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No Guarantee Clause

Wabotick does not guarantee:

• Message delivery
• Account safety
• Protection from bans
• Unlimited usage or lifetime approval

All WhatsApp numbers and WABA accounts are subject to META’s internal risk assessment systems.

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Liability Waiver

By using Wabotick services, the client and reseller explicitly agree that:

• Wabotick shall not be held liable for:
  • META bans or suspensions
  • Business loss due to account restrictions
  • Delays or disruptions caused by META or third-party platforms
• No refunds, chargebacks, or legal claims will be entertained for META-initiated actions.

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Recommended Best Practice (Strongly Advised)

• Warm up numbers gradually
• Start with transactional messages
• Maintain reply rates and engagement
• Monitor quality rating regularly
• Pause campaigns if user blocks increase

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Acknowledgement (By default you agree)

By using Wabotick services, the client/reseller confirms that they have read, understood, and agreed to the Fair Usage Policy, Do’s & Dont’s and META Disclaimer.