Effective Oct 1, 2026 · Meta Service Message Pricing
WhatsApp cost impact calculator
See exactly how much more your business will pay once Meta starts charging for every chatbot / human reply sent inside the 24-hour service window — on top of your existing template and platform costs.
Rates loaded from Meta's official per-country pricing sheet (INR, effective Jul 1, 2026). Meta has not yet published a separate "Service" rate — per Meta's own documentation, service message rates will match each market's Utility/Authentication rate. This calculator uses the Utility rate as the estimate until Meta confirms official service pricing (due by Sep 1, 2026).
🌍 Countries & message volume
choose monthly or yearly per country
Market
Marketing (₹)
Utility (₹)
Authentication (₹)
🧾 Other costs
monthly / yearly / one-time
One-time costs (e.g. setup, onboarding, integration fee) are shown separately below and are added only once — they don't get multiplied into your monthly or yearly recurring totals.
💰 Category-wise markup / margin
optional — for resellers/BSPs
Add your margin on top of Meta's base rate, separately per message category. Applies to Marketing, Utility, Authentication template costs AND the new Reply/Service cost — choose either a % markup or a flat amount per message in your selected currency.
Flat amount / message = the extra amount you add ON TOP of Meta's actual price, not the full price itself. Example: India Utility base rate is ₹0.1150/msg — enter 0.05 here and your billed rate becomes ₹0.1150 + ₹0.05 = ₹0.165/msg.